Canon booms with professional camera line

Camera maker Canon is creating a hostile transfer to Hollywood, unveiling its first-ever kind of professional cameras and contacts for movie and tv shooting. Beneath an image stating the slogan "Leave no story untold" and before an requested audience of camera and tech pros from around the globe, Canon worldwide topper Fujio Mitarai needed to the stage within the Vital Theater on Thursday to announce their Cinema Eos 550d 550d line and paired contacts. Mitarai guaranteed the device will probably be compact and lightweight-weight but capable of capture in a really quantity of light levels, enabling natural-light shooting in conditions from full sunlight to moonless evening. The initial offering inside the line, the Cinema Eos 550d 550d C300, will probably be offered by the conclusion from the month of the month of january. List price is $20,000 without any lens. First available camera includes an EF lens mount, enabling it to take advantage from the 70 contacts in Canon's Eos 550d 550d line. A version by getting a business standard PF mount will probably be accessible in March. Tim Cruz, manager of professional areas for Canon, told Variety the camera's lightweight and flexibility should ensure it is perfect for TV production, and frequently will probably attract feature filmmakers too. Mitarai mentioned, "I stand here to request you to definitely certainly welcome us to the community within Hollywood," then revealed the Cinema Eos 550d 550d camera, which seems just like a mid-sized video camera. After showing several extended excerpts from photos shot while using Cinema Eos 550d 550d system, each selected showing the capabilities from you, Martin Scorsese needed the podium. The filmmaker ended by saying, "For me these new tools from Canon allow a considerably closer relationship between filmmakers as well as the subjects they are filming than previously, therefore i interesting. Mr. Mitarai. Thank you for going to Hollywood." Among the photos proven would be a clip for Bryce Dallas Howard's approaching directorial effort "If You Find Me." Mitarai also introduced the opening in the Canon Hollywood Professional Technology and Support Center at Sunset Gower Art galleries in Hollywood, having a full showroom, repair services and education on its new products. "We're developing a significant persistence for the film and tv production industry," mentioned Eliott Peck, senior V . p . and GM, sales for Canon's Imaging Technologies and Communications Group. "We're in this business and that we will probably stay in e-commerce.Inch The C300 camera offers 12 stops of dynamic range through all ISOs and features a new CMOS sensor designed particularly for video. New design should really cut lower round the "jello" products that affected canon's still cameras after they were utilized for professional video. A panel of d.p.'s who'd labored while using system recognized its convenience, extended battery existence, lightweight as well as the "filmic" look it shipped with little effort. The Cinema Eos 550d 550d line also boasts full iPad integration, wonderful its controls provided with an iPad application. Camera is not examined in 3d production but was produced with side-by-side 3d shooting in your head. It might do around 30 fps at 1080p or 60 fps at 720p. Canon's Digital slr cameras are becoming popular for shooting movies and tv despite problems taking rapid motion due to the look of their shutter. The footage proven within the Vital unveiling didn't show such apparent "jello" products. Masaya Maeda, chief professional for image communication products methods for Canon, mentioned the business happens to be an energetic participant in a number of groups and forums in Hollywood. Maeda mentioned it absolutely was his idea to incorporate video capabilities for the Canon Eos 550d 550d cameras to start with, however the organization was surprised about the nice cozy response digital slr received inside the movie business. Company also introduced it's developing a new Eos 550d 550d digital still camera getting a chance to record 4K video at 24 fps, a component clearly specific at professional moviemaking. Contact David S. Cohen at david.cohen@variety.com