Democrats Release 'Hollywood-Style' Ad Attacking Mitt Romney (Video)

Borrowing a page from the movie marketers' playbook, the Democratic National Committee on Monday released a 30-second TV spot-a "trailer-style" video titled "Mitt v. Mitt"-that blasts the Republicans' presidential frontrunner Mitt Romney for being a politician who is "willing to say anything."our editor recommendsBox Office Politics: The Movies and Stars Dems vs. GOPers Love (and Love to Hate)President Obama Holds Secret Meet-and-Greet With Hollywood Execs and Influencers (Exclusive)Obama Addresses Hollywood: Reelection Won't Be as Sexy as His First Campaign PHOTOS: Box Office Politics: The Movies and Stars Dems vs. GOPers Love (and Love to Hate) According to the DNC, the TV ad is, in fact, a trailer for a longer video treatment available on the committee's new website, MittvMitt.com, which highlights the former Massachusetts governor's current contradiction of his former positions on a range of issues involving the economy, immigration, a woman's right to choose and workers' rights,. (The longer "treatment" includes sound bites from Jay Leno, Conan O'Brien and Ronald Reagan.) PHOTOS: 10 Hollywood Players That Will Make a Difference in the 2012 Elections The anti-Romney videos underscore two important things about the Obama campaign: It clearly views the former Massachusetts governor as the president's chief foe, and the campaign is unafraid to use Hollywood-style promotional tactics (along with entertainment industry money) to fight him. The video seems likely to get an additional bounce from its timing, since much of the mainstream news media's current coverage of Romney is focusing on how he's attacking his surging rival Newt Gingrich for taking a position on undocumented immigrants that the former Massachusetts governor once advocated himself. VIDEO: Mitt Romney's 2007 'Meet the Press' Appearance Provides Fodder for Newt Gingrich Campaign The "trailer"-whose script was released by the DNC-begins with the sort of voice over familiar to theater goers: VO: From the creator of "I'm running for office for Pete's sake" CHYRON: From the creator of "I'm running for office for Pete's sake" CHYRON: Lawn work at Romney's home still done by illegal immigrants, Boston Globe, 12/04/07 VO: ...comes the story of two men trapped in one body. VO: Mitt versus Mitt EXCLUSIVE STORY: Mitt Romney Is First GOP Presidential Hopeful to Book Hollywood Fundraiser CHYRON: Mitt vs. Mitt MITT ROMNEY: I will preserve and protect a woman's right to choose. CHYRON: Pro-choice, MittvMitt.com ROMNEY: The right next step... is to see Roe Vs. Wade overturned. CHYRON: Anti-choice, MittvMitt.com VO: Two Mitts willing to say anything. CHYRON: MittvMitt.com, Willing to say anything ROMNEY: We put together an exchange, and the President's copying that idea. I'm glad to hear that. CHYRON: Pro-health reform, MittvMitt.com VIDEO: Hollywood-Funded Super PAC Blasts Mitt Romney in Internet Attack Ad ROMNEY: Obamacare is bad news. CHYRON: Anti-health reform, MittvMitt.com VO: See it all at MittvMitt.com CHYRON: See it all at MittvMitt.com [DNC Disclaimer] STORY: GOP Flameout to Six-Figure TV Star: Analysts Weigh in on Who'll Make It The ad currently is running in Albuquerque, NM; Raleigh-Durham, NC; Columbus, OH;Pittsburgh, PA; Washington, DC; and, Milwaukee, WI on a mix of broadcast and cable. The strategy at work, according to the DNC, is that "Democrats don't need any dirty tricks to prove Mitt Romney has no core convictions and no new ideas for creating jobs. We need only to let him speak for himself." The trailer style has a proven record of drawing crowds into theaters. Now the Democrats are hoping they can use it attract voters to their polling places. Watch below: PHOTO GALLERY: View Gallery 10 Hollywood Players That Will Make a Difference in the 2012 Elections Related Topics Politics Mitt Romney