Friday, February 24, 2012

BOX OFFICE: Noon Numbers Show Act Of Valor #1, Good Deeds #2, Wanderlust #5

FRIDAY 1:30 PM: Based on noon numbers, my sources are estimating today’s and this weekend’s box office as this. Noteworthy: Relativity’s Act Of Valor is blazing based on the Bandito Brothers’ U.S. Navy SEALsfighting force (and using actual SEALs). Relativity acquired the rights to the project last June for $13 million and a $30 million in prints and advertising commitment -the biggest money paid for a finished film with an unknown cast at that time.Lionsgate’s Good Deeds is middling with Tyler Perry not crossdressing as Madea. AndUniversal’s Wanderlust is bombing worse than expected. The combination of Jennifer Aniston and Paul Rudd proved toxicto moviegoers so far. (FYI: this greenlight was the studio’s payback to director David Wain and producer Judd Apatow.) Also remember that kids on the east Coast are out of school this weekend so family fare like Warner Bros’ Journey 2 will stay strong. Here’s the Top Six right now: 1. Act Of Valor (Relativity) NEW [3,039 Theaters] Est Friday $10M-$12M, Est Weekend $28M-$34M 2. Tyler Perry’s Good Deeds (Lionsgate) NEW [2,132 Theaters] Est Friday $6M-$7M, Est Weekend: $14M-$16M 3. Journey 2 (Warner Bros) Week3 [3,350 Theaters] Est Friday $2.5-$3.0M, Est Weekend $11M-$12M 4. Safe House (Universal) Week 3[3,052 Theaters] Est Friday $3M-$3.5M, Est Weekend $10M-$11M 5. Wanderlust (Universal)NEW [2,002 Theaters] Est Friday $2M-$3M, Est Weekend $6M-$7M 6. Gone (Summit)NEW [2,186 Theaters] Est Friday $1M-$2M, Est Weekend $4M-$5M

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